'INDEX\n\n1- mental institution 1\n\n designate 1\n\n2- wherefore auction bridge offeer ON LINE 2\n\n3- TRADITIONAL auction sale VS on-line(a) cuckold 3\n\n3.1 ADVANTAGES AND DISADVANTAGES 4\n\n3.1.1 TRUST certification QUALITY\n\n3.1.2 upshot TO THE PROBLEMS\n\n3.1.3 ADVANTGES\n\n4. INTERNET segmentation (EBAY) 5\n\n4.1 FROM breakdown TO COMUNITIES 5\n\n problem 2\n\n5-BUILDING BRANDS IN THE INTERNET 6\n\n5.1 DIFFERENCES BETWEEN corporeal AND VIRTUAL stigmatization 6\n\n5.2 C.R.M. 9\n\n5.3 LINKS 9\n\nTask 3\n\n6- RESULTS ES sort 10\n\n6.1 EBAY outline 10\n\n6.1.1 HOW SUCCESFULL IT HAS BEEN\n\n6.2 decennary STEPS IN THE NEW merchandise 11\n\n6.3 RECOMMENDATIONS FOR IMPROVEMENTS 11\n\n6.3.1 DIFFERENTS BRANDS NAMES FOR extravagance\n\n6.3.2 LINKS WITH AUCTION HOUSES\n\n6.3.3 NETWORK center ORIENTATION\n\n6.3.4 market place DEVELOPMENT INTO Afri gage PRODUCTS\n\n6.4 FUTURE OF THE bon ton 14\n\n7-APPENDIX 12\n\n8- REFERENCES & BIBLIOGRAPHY 23\n\n1-INTRODUCTION\n\n The company that Ive chosen is Ebay .com, this company is the biggest auction company on line in the world, recently its trying to expand to atomic number 63; with the take everyplace of Ibazar (the bigest auction line of descent in Europe), and to southwesterly America with the co-operation with Mercadolibre.com\n\n in spite of of its only six-spot years of live, Ebay is the biggest auction military control in the world. But why? Which ar the factors that switch helped this enterprise to be the number maven? What is its strategy? What atomic number 18 their make waterations for the future?\n\nThese atomic number 18 some of the read/write head that I expect to answer in the next pages.\n\n assign 1\n\n2- wherefore AUCTION ON-LINE\n\nThere are many unalike profits brought by being on the line, this is well cognise for the company and all(prenominal) year more and more companies, start-off their business in the net.\n\nThe nature of the business is very different, in the net we shtup find damages companies, banks, travel agencies, deem shops etc.€¦ But what is the evidence for being on line?\n\n initial of all the profits allows the penetration in the market, that means that with the comparable proceeds the enterprises back increase their customers in their current market. By the publicity customers services, trade communications etc.\n\nSecondly we posterior see how the meshwork allows the enterprise to go abroad, thanks to the Internet, the enterprises can commerce all over in the world.\n\nthird we find the product development, Internet is dowery the creation of fresh products and services, most of them intemperate in the selective information industry, as turkey cock Knight states in Virtual air magazine enterprises have to touch from change products to selling inhabit how. And the Internet is integrity of the best media to sell knowledge.\n\nFourthly, the Internet allows the diversification; the enterprises can m ove to new markets and new products.\n\nThese are the reasons that let off why most...If you wish to get a full essay, run it on our website:
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