Hasanak Kojaie

1. The term consumer refers to an individual who profanes goods and services for personal use. The consumer makes the decision on whether to purchase a product or not; thus the consumer is the target of marketing strategies. From an economic perspective, consumer postulate control the demands for goods and services. These require may include unique wants, wishes and desires, as well as emotional attachments towards products and services. Types People make purchases to satisfy different kinds of postulate. chemical mechan school of thought contract groups and customer-centered research are the companies primary ways to train consumer needs, attitudes and sort. Benefits cutting ideas and strategies for products and services surface when accurate consumer needs are obtained and analyzed. Background Consumers may operate in fixed get patterns without giving them a great deal thought. However, they may to a fault make adjustments in their purchase behavior dependin g on their needs and other personal factors. Initial purchasing decisions may be random, but there is always more or less(prenominal) meaning beneath each decision. 2. there are 5 alternative concepts under which organisations may conduct their marketing activities: the surface concept, product, selling and societal marketing concepts. 1.

THE PRODUCTION CONCEPT: the ism that consumers will favor products that are available and highly affordable, that weather eye should therefore focus on improving production and dissemination efficiency. 2. THE PRODUCT CONCEPT: the idea that consumers favor products that offer the approximately quality, per! formance and features, and that the organisation should therefore devote its energy into devising continuous product improvements; a detailed version of the radiosensitive product idea. 3. THE SELLING CONCEPT: the idea that consumers wont secure enough of the organisations products unless the organisation undertakes a large-scale selling and case effort. 4. THE MARKETING CONCEPT: achieving organisational goals...If you want to get a fundamental essay, order it on our website: BestEssayCheap.com

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