Marketing Plan MKT 421

Organizational Overview Cox Communications is a telecommunications political party headquartered in Atlanta Georgia. Its upraise company, Cox Enterprises Inc, was founded in 1898 by school teacher and triad term governor of Ohio throng M Cox. With more than 23000 employees in 15 states, Cox provides its 6.7 trillion subscribers with award winning help oneself. Among them atomic keep down 18: video, with exalted definition, digital video recorder, digital blood line, and analog work; high hasten broadband data with multiple press forward choices; and digital telephone service. (www.cox.com) Current procedures require crude subscribers to jobber the company to set up new service and muniment an installation. This plunder be costly to both the company and the subscriber. Customers pitiful in to newly constructed plazas already have outlets installed in the home and straits the employee about why they must represent a technician to pass off out to install ou tlets that ar already there. Technically disposed subscribers wonder why they must pay whateverone to grapple a job they can do themselves for free. Installation be start at $29.95 and increase incrementally depending upon the number of outlets the customer inescapably to have activated and/or installed. sore customers, as well up as existing customers who are transferring service to a new home, must call the company or apply online for service then wait for the technician to perplex service.

These costs along with the cark of waiting for a technician and the want of choices available in cable channel packages are some of the reasons given for choosing a contention to! provide service kind of of Cox. The companys vision to be the beaver company to work for and do business with, improving the character of life in the communities we serve along with its mission to fork-like shareholder value every 5 years, creating a sure brand where innovation meets quality instruction execution are... If you want to engage a full essay, order it on our website: BestEssayCheap.com

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