Pop Culture

ENDORSEE ADVERTISING Sharukh Khan, Aiswarya Rai, Aggasi, Amitabh Bachan, Anna Kornikova, Saurav Ganguly ,Salman Khan& Rahul Dravid, Sachin Tendulkar, David Beckham, Michael Jordan, these names have drive symbols of the employment of readers in advertising. Firms authorise billions of dollars to sign up celebrities to endorse their products. rough favourite readers such as Michael Jordan earn as more as $40 million a year from imprimaturs alone. physiognomy contracts be now so lucrative that many professionals in sports and entertainment direct their careers to this end. In few sports, such as vestige and field events, winning at the Olympics has pretty a great deal become a means to subsequent endorsement contracts. Firms spend tout ensemble this money on endorsements because finding the adjust celebrity endorser for their products can pay tremendous dividends. For example, some brands such as Nikes Air Jordan have been built some the foresee of a star. Nike e arned over $200 million from its Air Jordan Lines of dress and clothes in 1991 alone. Yet as the example of bloody shame suggests, celebrity endorsers cave a powerful means of communication a distinct image for a brand to orient segment as thoroughly as a base of problems for the advertizer. Other types of endorsers can be equally effective notwithstanding cost much less.

Celebrities encroachment on branding 5/1/03- Christine Schlecht-Page 1 Types of endorsers An endorser is a person, character or fundamental law that speaks or appears in an ad in support of the advertiser or its claim. The terms endorser includes the term s spokesperson or model. The endorsement pro! cess is the identification, selection and use of endorsers to communicate with a intent segment. Endorsers can be grouped into three all-encompassing classes: 1. Experts. 2. Celebrities 3. set endorsers. Each has special characteristics and roles in the communication process. We result maiden consider a definition of the three types of endorser and thus describe their roles....If you want to get a full essay, aver it on our website: BestEssayCheap.com

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